In a nutshell

Client: The Refill Co | Industry: Personal and At-home Care

With sustainability at the forefront, Totemo was approach by The Refill Co to develop an environmentally conscious brand, servicing consumers in the United States.

Entering a consumer market in a crowded eco-centric space is particularly challenging and we worked closely with the brand owners to develop a brand strategy, name and visual identity system that allows for the entire range of products to form a cohesive visual language that is both functional as well as aesthetically pleasing.

This distinctive visual language was extended through to the brand’s website, Point of sale material as well as vending machine wraps.

A range of custom-moulded stainless steel vessels were developed and in combination with a tasteful application of the brand’s uplifting range-specific colour palette resulted in a range of products that look as stunning on-shelf in a supermarket as they do on in the end-user’s home.